Guts + Glory

We were approached early on in the development of Guts + Glory, a new line of fermented foods and beverages created by our friend and decorated chef, Kevin Mikalian. Putting on our branding hats, we set out to craft a stylish brand identity with a strong focus on hyperlocalism - prominently featuring the iconic "NW10" postcode on the product labels. All of the artwork, including the company logos, were designed by our brilliant in-house artist, Ludo Ross. Once the branding was finalized, we captured a series of professional product photos to build excitement ahead of the big launch.